Playboy
Make The Cover

Book Box mailer kits to introduce Playboy Fragrances’ explosive new ‘Make The Cover’ Campaign. Featuring a mirrored book cover - encouraging recipients to share their cover shot on Instagram, an eat-a-long experience of sweet canapés and cocktails and a behind-the-scenes journey of the campaign by simply scanning the QR code.

Printed book pages are cleverly bound within the box, with the turn of the last page revealing bespoke food and drink flavoured to match the product.

Design and concept by Heaps + Stacks