Olay
Regenerist Ultra Rich

Bespoke media mailers to introduce ‘Ultra Rich’, the newest addition to Olay’s Regenerist ‘Red Jar’ family. The winter essential package contains all you need to prepare for the colder weather, including Olay Regenerist Whip moisturiser, Olay Regenerist 3 Point Day Cream and a luxury red velvet dessert (of course). Delivering longer lasting natural hydration in a luxurious fully sustainable self-care package.

Mirri Red covering material, hinged upright lid, internal cardboard fitment with gloss white and silver metallic foiling. A trackable QR code was printed on the inside lid, linking to the Olay press release (doing without the need for any additional printed materials).