Arla
Poo Performance

Bespoke ‘Miniature Milk Tankers’ to celebrate the launch of a brand new trial initiative from Arla - Forward Thinking Dairy. Using manure from around 500 cows, Arla is getting in gear with its sustainability efforts and transforming cow poo into vehicle friendly fuel.

We were tasked to create a miniature tanker to send out to selected influencers and media journalists. Through clever cardboard engineering, using only folding box board and greyboard components, we created a cardboard replica that was both 100% recyclable and matched the sustainable efforts of the trial.

Printed full colour with anti scuff finish, presented in a mounted corrugated outer box with an open aperture for viewing.